01 · THE PROBLEM
MOST BUSINESSES DON’T FAIL BECAUSE THEY BUILD BAD PRODUCTS
They fail because growth depends on the founder for far too long. The founder is still writing the strategy. Still closing the biggest deals. Still introducing every customer. Still explaining the product. Still making every important commercial decision. Eventually the founder becomes the bottleneck. Not because they’re incapable. Because nothing has been built to replace them. Commercial Foundry exists to solve that problem. The goal isn’t to replace founders. The goal is to make great founders scalable.
20+ YEARS COMMERCIAL LEADERSHIP
$16M+ REVENUE BUILT
GLOBAL ENTERPRISE SALES
FOUNDER
REVENUE
CUSTOMERS
DECISIONS
02 · THE OPPORTUNITY
A NEW CATEGORY FOR STRUCTURED COMMERCIAL DECISION MAKING
EVIDENCE
Most commercial decisions are made on instinct. Commercial Foundry gives them a foundation of evidence instead.
ARCHITECTURE
One-off advice doesn't compound. A commercial architecture does.
SYSTEMS
The knowledge that lives in the founder's head becomes a system the whole company can use.
03 · OUR SOLUTION
A COMMERCIAL OPERATING LAYER FOR HIGH QUALITY GROWTH DECISIONS
Commercial Foundry helps founders turn instinct, experience and hard-won sales knowledge into a system the whole company can use.
COMMERCIAL INPUTS
INTELLIGENCE ENGINE
04 · COMMERCIAL ARCHITECTURE INDEX™
A SCORECARD FOR COMMERCIAL READINESS
The index shows where a company is commercially strong, where it is exposed and what needs to be built next.
READINESS LAYERS
POSITIONING CLARITY · 86
REVENUE QUALITY · 74
REPEATABILITY · 68
05 · VENTUREIQ™
INVESTOR LENS FOR COMMERCIAL QUALITY
01
SIGNAL QUALITY
02
MARKET EVIDENCE
03
DECISION QUALITY
04
EXECUTION READINESS
DATA
COMMERCIAL MODEL
DECISION OUTPUT
06 · COMMERCIAL INTELLIGENCE ENGINE™
AI APPLIED TO COMMERCIAL STRUCTURE, NOT GENERIC OUTPUT
The engine turns scattered commercial knowledge into clear recommendations, useful outputs and repeatable founder-grade workflows.
07 · MARKET OPPORTUNITY
COMMERCIAL INTELLIGENCE SITS BETWEEN SOFTWARE, ADVISORY AND CAPITAL
SOFTWARE
Scalable product economics.
ADVISORY
Decision context and executive trust.
CAPITAL
Investor-grade evidence and comparability.
08 · BUSINESS MODEL
RECURRING SOFTWARE WITH HIGH TRUST COMMERCIAL ADOPTION
The model combines platform access, intelligence modules and commercial programmes that help companies scale what currently sits inside the founder’s head.
PLATFORM SUBSCRIPTION
INTELLIGENCE MODULES
COMMERCIAL PROGRAMMES
09 · ROADMAP
A MEASURED PATH FROM MEMORANDUM TO COMMERCIAL SYSTEM
01 · INDEX VALIDATION
02 · ENGINE BUILD
03 · PARTNER WORKFLOWS
04 · CATEGORY SCALE
Prove the Commercial Architecture Index™. Complete 500 founder assessments and begin building the proprietary commercial benchmark dataset.
Deploy the Commercial Intelligence Engine™ with AI-generated commercial recommendations and benchmarking at scale.
Launch integrations for venture capital, private equity and advisory partners, creating recurring institutional revenue.
Establish Commercial Foundry as the recognised standard for commercial architecture through platform licensing and international expansion.
10 · WHY NOW
THREE REASONS
AI HAS CHANGED PRODUCT BUILDING
It hasn’t changed how companies build commercial businesses.
SOFTWARE IS FASTER THAN EVER
But scaling revenue remains largely undocumented.
THE CATEGORY IS OPEN
Commercial Foundry is building the operating system for commercial growth before somebody else does.
11 · INVESTMENT
COMMERCIAL FOUNDRY IS CURRENTLY RAISING
SEED CAPITAL
Seed capital. Capital will accelerate platform development, proprietary commercial datasets and international distribution while establishing Commercial Foundry as the defining platform for commercial architecture. We are looking for investors who want to help build a category, not simply fund another SaaS business.
35% · PLATFORM DEVELOPMENT
25% · COMMERCIAL INTELLIGENCE DATASET
25% · DISTRIBUTION & PARTNERSHIPS
15% · CATEGORY LEADERSHIP
12 · FOUNDER
DRAWBRIDGE. XINFLUENCE. CLARIA. DMGT.
COMMERCIAL ARCHITECT
Twenty years building commercial organisations for some of the most ambitious technology businesses in the world.
CAREER HIGHLIGHTS
Built Drawbridge UK into a multi-million dollar operation, generating more than $16M in annual revenue.
Co-founded Xinfluence, building one of the world’s largest influencer intelligence platforms with over 140 million creator profiles.
Led international commercial growth across Europe, North America, the Middle East and Asia.
Worked with brands including P&G, Unilever, Vodafone, Coca-Cola and General Mills.
Led commercial strategy in the airline industry, turning traditional media thinking into audience-first commercial architecture.
Built Commercial Foundry after seeing the same invisible commercial constraints appear in every growing business.
13 · CLOSING STATEMENT
It isn’t another AI tool. It is the operating system for commercial growth. Every great company eventually discovers that product isn’t the bottleneck. Commercial architecture is. We’re building the category before the market has given it a name.
14 · INVESTOR CONVERSATION
Mark Wright
Founder & CEO
Commercial first. Evidence led. Built to compound.